Relax Responsibly
The girls and I were listening to the radio the other day, and a very engaging, very hilarious commercial came on. It was for Corona Beer, and the theme was, “Everywhere you have our beer, you have an instant party.” The scenarios got funnier and funnier. You can apparently have a party while you are being audited, during minor surgery, or while waiting for the tow truck after a car accident. It went on and on.
I may be exaggerating, but only a little bit.
The part of my brain that used to write advertising copy was very impressed. The ad was funny, bright, and definitely caught our attention as well as sold their product. (While I don’t think my girls know exactly what Corona is, they for sure wanted to buy some after hearing this advertisement. After all, who doesn’t love a party?)
The other part of my brain, or perhaps it was my heart, was aggravated by the ad. Primarily it was the keyline that brought vomit to my mouth. It said, “Relax Responsibly.”
Now, some of us are old enough to remember the days before they had Warning Labels on alcohol bottles. A few years back, they started cautioning us that alcohol could cause addiction and fetal alcohol syndrome. You might imagine that the life went out of the party with that label, but no, that’s not the case. Radio commercials added a 1-second tag line “Drink responsibly” which the announcer said quickly and quietly as the theme music swelled in the background. This was semi-sobering, but not exactly what the Mothers Against Drunk Drivers (MADD) had in mind. Now some time has passed, and the warnings are waning. The Marketing Department is softening the stern-ish “Drink Responsibly!” to a softer, more inviting, “Relax Responsibly.”
Relax Responsibly? Through Beer? Which will cause you to enjoy even life’s most torturous moments? What a load of baloney.
Colossians 2:8 says, “See to it that no one takes you captive through hollow and deceptive philosophy, which depends on human tradition and the basic principles of this world rather than on Christ."
See to it. It’s our job. See to it that no one takes you captive through hollow and deceptive philosophy. No one else will “see to it” for you. Be aware!
It’s our job, then, to recognize lies when we see them. Beer drinking does not equal "relaxing responsibly." In fact, those of us who have spent time swimming in a keg of beer can tell you that it’s neither relaxing nor responsible. It only seems that way at the time.
This is not an anti-beer tirade. It’s a Pro-Truth rally. We need to recognize that there are lots of lies out in the world, and we are captivated by them. We are imprisoned by hollow and deceptive philosophy. We are captured by human traditions and basic principles of this world. And it’s killing us.
Here’s my challenge. Continue to evaluate what seduces you. Then eliminate it from your life. For instance, I cancelled my subscription to “Real Simple” when I finally realized that it’s neither “real”, nor “simple.” I wanted a monthly rag to come tell me how to simplify my life. Instead, I found my brain overflowing with (hollow and deceptive) ideas that could "make me happy" if I only executed them. Did I really need to know how to make a flower arrangement out of my old toothbrush holder? Was I ever going to find that specifice make and model of jeans that would make me look like I didn't have five children? ($250 a pair, only available in Los Angeles.) It’s unrealistic. And complicated.
So what are the things in your life that are hollow and deceptive? How are they captivating you? What would it like to be free of those things? (Hint: it would be glorious!) Ask the Lord to show you what your things are, then tap into His power to cut them out, one by one. He will reward your obedience and you'll find out what real relaxation is all about.
Let me know how it’s going.
PS. I cut out Gray’s Anatomy and (sob) Miami Ink. I realized that if I have to quickly change the channel when my kids come in the room, I don’t need to be watching anyway.
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